Is it important to choose the right name? As you might have guessed, when it come to internet domain names, yes it is. There are several things we have to take into account before choosing that ideal name, bearing in mind before you begin that the chances are that the desired name won’t be available! There are a vast number of domain names on the internet, and the really short focused names have been in use for quite some time. There are some other factors affecting your choices, the most relevant is the kind of activity – do you rely on the internet for your main income, or do you generally have local clients for your income? Is it as simple as using one of the many free domain name suggestion tools, or is there more to it?

These questions are critical, as they change the level of importance attached to your choice of domain name. For an internet-dependent activity, the Holy Grail for all websites is to be found on Google for high-traffic keyword combinations. This is organic search traffic. If you are concentrating on local customers, then both the name of your domain, and your overall commercial strategy, will be different. If you are marketing ‘guitars’, lets say, its definite that you will not find a name to exactly match this very broad keyword, because this is our goal – to find a domain name that is precisely the same as a keyword that searchers are searching for. The broader the keyword phrase, then the more competitive it is. This greatly reduces the chance of purchasing a reasonably priced domain name for that keyword. So how to find that elusive name?

The response is by choosing a long-tailed keyword, which uses more than a couple of words, but returns a reasonable Google search volume. Our main keyword ‘guitar’ is much too general, and a query on Google will return several million pages, and so it’s far too competitive. Now lets focus on ‘left handed folk guitars’, for instance, then there wouldn’t be so much competition. Not only would the competition be less fierce, but the possibilities of purchasing a name to match precisely that long-tail keyword phrase are now quite favorable. This is important factor in Google’s search algorithm, but no-one knows what weighting the program assigns to this element.

It seems likely that any domain name needs to precisely match a desirable key word combination to have the best chance of success, particularly if your on-page SEO (Search Engine Optimization) also focuses on that keyword. With a local business, it’s not so difficult, as you only need to inform people within a certain physical distance to find you, and the tactics are different.

For local businesses, a Naziv domene prijedlog tool could be used to find your domain name, as you are not going to depend on organic search traffic. In this case you would depend heavily on on-page SEO, and also the site should be more of a description of your local service for people who have found you by traditional local advertising methods.

Graham Bailey
http://www.domainnamesuggestion.biz

Članak Izvor: http://EzineArticles.com/?expert=Graham_P_Bailey

http://EzineArticles.com/?Domain-Suggestion-Tools-and-How-to-Find-Your-Perfect-Domain-Name&id=6781214

Povezane slike:

Jeste li ikada razmišljali o tome što je jedan od svojih registriranih imena domena procijenjene, jer ste bili s obzirom na to prodaje i htio znati koja bi bila poštena cijena? Možda vas samo zanima koliko vrijedi vaša domena? Jesu li vas visoke naknade za usluge detaljne procjene odbile od ideje, ili još razmišljaš o tome?

Evo jednostavne činjenice: Imena domena, baš kao i svaki drugi proizvod ili usluga, are worth whatever the market will bear.

To znači da ako vam procjenitelj domene kaže da naziv vaše domene vrijedi $2500, ali najviše što možete skupiti na aukciji je $50, onda vaša domena stvarno vrijedi $50, ne $2500. To je osnovna ekonomija. Tržište funkcionira po sustavu ponude i potražnje. Dostavljate određeni naziv domene, a njegova vrijednost u potpunosti je određena time kolika je potražnja za tim imenom. Ako je samo jedna osoba na svijetu zainteresirana da ga kupi od vas, njegova će vrijednost biti prilično niska (osim naravno ako niste skvoter koji je skočio na domenu kojoj je netko dopustio da istekne, a ti za to tražiš nepristojnu cijenu). S druge strane, ako tisuće ljudi očajnički žele naziv domene koji prodajete, cijena koju su neki ljudi spremni platiti može vrtoglavo porasti, making your domain name worth thousands.

Kako se domene ocjenjuju

Procjena domena nije egzaktna znanost. Razmatran je niz čimbenika, u rasponu od duljine domene do ekstenzije domene. Evo nekih od razmatranja:

Ekstenzija domene – Domena .com uvijek se vrednuje više od domene .net, .org, or other extension for the same name.

Duljina naziva domene – Domene se najviše vrednuju ako izbjegavate prijelaz 12 – 15 characters.

Crtice i brojevi – You’ll receive a higher appraisal if you avoid using numbers and dashes in your domain name.

Prefiksi domena – Dobit ćete nižu ocjenu ako naziv vaše domene počinje bilo kojim prefiksom, bilo da je to e, ja, the, an, etc.

Prepoznavanje imena – Ako ste u mogućnosti registrirati domenu koja se može lako prepoznati, kao što je jedna uobičajena riječ iz rječnika, you’ll receive a higher appraisal.

Relevantnost imena – Ako vaša domena konkretno govori koje bi usluge ili proizvode mogla ponuditi njezina web stranica, then you’ll receive a higher appraisal.

Tržišnost – Može li se naziv domene lako plasirati i promovirati? Pogodan li je za jednostavnu kampanju logotipa i stranice? Može li se lako izgovoriti u radio kampanji, a da ne bude zbunjujuće, kao što je više mogućih načina pisanja? Izgleda li privlačno u tisku? Ako je odgovor na svako pitanje potvrdan, then you’ll receive a higher appraisal.

Isplati se?

Ako ništa drugo, morate shvatiti da su procjene imena domene krajnje subjektivne, i mogli biste dobiti vrlo različite procjene od dvije različite tvrtke za procjenu. U općem smislu, osim ako baš morate, procjena naziva domene vjerojatno nije vrijedna tog troška. Prilikom prodaje naziva domene, mnogi kupci zahtijevaju da im date jedan. Neki vam čak kažu koje će procjeniteljske tvrtke prihvatiti, a koje neće. Ako je to slučaj, pristati na procjenu, ali ljubazno obavijestite kupca da ako ga zahtijeva, oni će biti odgovorni za naknadu unaprijed, ili ćete to dodati na njihov račun prilikom obrade prodaje. Osim toga, ako želite iskreno mišljenje o jednom od naziva svoje domene, postoji bezbroj besplatnih foruma na webu gdje će vam iskusni profesionalci u kupnji i prodaji domena dati svoje besplatne informacije, na temelju onoga što su nedavno vidjeli da se slične domene prodaju. Možda bi bilo bolje iskoristiti svoje vrijeme da na taj način dobijete različita mišljenja, i sami odlučite koliko smatrate da vaša domena vrijedi. A ako ste razmišljali o procjeni domene samo iz znatiželje, zapamti ovo: naziv domene vaše tvrtke je onoliko vrijedan koliko vi osjećate da jest. Ako ne biste mogli voditi svoju tvrtku bez toga, it’s priceless.

Saznajte više savjeta i savjeta za naziv domene na http://www.domainnamescenter.com ili pročitajte članke o web razvoju na http://www.webdevshed.com

Članak Izvor: http://EzineArticles.com/?stručnjak=Steve_Ashton

http://EzineArticles.com/?Procjene imena domena:-Jesu li-oni-vrijedni-troška?&id=184608

Povezane slike:

Možda ste vidjeli na eBay i drugim aukcijama visokim PageRank (PR) domene za prodaju. Možda ste čak i smatra se kupnjom jednog of these domains. How do you ascertain the value of such a domain?

First of all, you must verify the PR of the domain name that you are thinking of purchasing. Then, even if the site has a high PR, it still may NOT be indexed by Google, and if a site is not indexed, that’s sort of like a word not being in the dictionary. Google may think it’s a great word based on the PR, but if they don’t index it, it won’t be found in Google’s “dictionary.”

It may seem inconceivable that Google will give PR to a site they don’t index, but I’ve seen it happen many times. Google explains it’s because the algorithms that index sites are constantly updating, but the algorithms that calculate PR update less frequently, and sometimes the two processes are not in synch.

Be that as it may, I’ve seen high PR domains for sale that are NOT indexed in Google. What you can do to find out whether the domain is indexed in Google is to type site:www.nameofthedomain.com into the search bar. If Google comes back with a page that says, “Your search – site:www.nameofthedomain.com – did not match any documents” — well, the site is not indexed in Google.

You can try the same thing in Yahoo and MSN and see if any pages are indexed in those search engines. If the domain is well-indexed in Yahoo and MSN, and getting a lot of traffic, it may not matter if the domain is not indexed by Google.

Međutim, another important factor in purchasing a domain is how many backlinks, or links from other sites, the domain has. You can type link:www.nameofthedomain.com into Google, and it will tell you which sites are linking to the domain. Once again, I’ve seen sites with high PR that only had one or even no backlinks!

If you are considering purchasing a domain with a high PR that is not well indexed or doesn’t have many backlinks, you’ve got to stop and think for a minute. Google has made it well known that it considers relevant backlinks, among many other criteria, in assessing PR. Now if the domain has no or few backlinks, how long do you think it will keep its PR?

So when considering the purchase of a high PR domain, be sure to perform your due diligence. Always check out every aspect of the domain — PR, indeksiranje, and backlinks — using several independent tools. None of the tools are 100% accurate at any given moment, and so it’s to your advantage to use them all and compare results.

Karen Kirby possesses decades of experience in the computer industry, a BA in Honors English, and an MS in Computer Science. She has been helping people with Internet marketing since 1995. For expert advice on Internet marketing, please visit http://www.solutionmarketingsystem.com.

autorsko pravo 2006 – Karen Kirby. All Rights Reserved Worldwide.

Članak Izvor: http://EzineArticles.com/?expert=Karen_Kirby

http://EzineArticles.com/?Pitfalls-to-Watch-For-When-Purchasing-High-PR-Domains&id=212693

Povezane slike:

TulipDomain’s April .com sale is now in progress. Registracija .com domena za samo $8.99. Požurite, ove cijene neće trajati vječno!

Povezane slike:

Povezane slike:

[See image gallery at blog.tulipdomains.com]