Er mikilvægt að velja rétt nafn? Eins og þú hefðir kannski giskað á, þegar kemur að netlénsheitum, Já það er. Það eru nokkrir hlutir sem við verðum að hafa í huga áður en við veljum þetta kjörnafn, hafðu í huga áður en þú byrjar að líkurnar eru á því að nafnið sem óskað er eftir verði ekki tiltækt! Það er mikill fjöldi lénanna á netinu, og mjög stuttu einbeittu nöfnin hafa verið í notkun í nokkuð langan tíma. Það eru nokkrir aðrir þættir sem hafa áhrif á val þitt, það sem skiptir mestu máli er hvers konar starfsemi – treystir þú á internetið fyrir aðaltekjur þínar, eða hefur þú almennt staðbundna viðskiptavini fyrir tekjur þínar? Er það eins einfalt og að nota eitt af mörgum ókeypis uppástungum fyrir lén, eða er meira til í því?

Þessar spurningar eru mikilvægar, þar sem þeir breyta mikilvægi þess að velja þitt lén. Fyrir internetháða starfsemi, gralið fyrir allar vefsíður er að finna á Google fyrir leitarorðasamsetningar með mikilli umferð. Þetta er lífræn leitarumferð. Ef þú ert að einbeita þér að staðbundnum viðskiptavinum, þá bæði nafn lénsins þíns, og heildar viðskiptastefnu þína, verður öðruvísi. Ef þú ert að markaðssetja „gítara“, Segjum sem svo, það er ljóst að þú munt ekki finna nafn sem passar nákvæmlega við þetta mjög víðtæka leitarorð, því þetta er markmið okkar – að finna lén sem er nákvæmlega það sama og leitarorð sem leitarmenn eru að leita að. Því víðtækari sem leitarorðasetningin er, þá er það samkeppnishæfara. Þetta dregur verulega úr líkunum á að kaupa lén á sanngjörnu verði fyrir það leitarorð. Svo hvernig á að finna það fimmti nafn?

Viðbrögðin eru með því að velja langhliða leitarorð, sem notar meira en nokkur orð, en skilar hæfilegu Google leitarmagni. Aðal leitarorðið okkar „gítar’ er allt of almennt, og fyrirspurn á Google mun skila nokkrum milljónum síðna, og því er það allt of samkeppnishæft. Nú skulum við einbeita okkur að „örvhentum þjóðlagagíturum“, til dæmis, þá væri ekki svona mikil samkeppni. Ekki nóg með að samkeppnin yrði minna hörð, en möguleikarnir á að kaupa nafn til að passa nákvæmlega við þá langhala leitarorðasetningu eru nú frekar hagstæðir. Þetta er mikilvægur þáttur í leitarreikniriti Google, but no-one knows what weighting the program assigns to this element.

Það virðist líklegt að hvaða lén sem er þurfi að passa nákvæmlega við æskilega lykilorðasamsetningu til að eiga sem besta möguleika á árangri, sérstaklega ef SEO á síðunni þinni (Leitarvélarhagræðing) leggur einnig áherslu á það leitarorð. Með staðbundnu fyrirtæki, það er ekki svo erfitt, þar sem þú þarft aðeins að upplýsa fólk innan ákveðinnar líkamlegrar fjarlægðar til að finna þig, and the tactics are different.

Fyrir staðbundin fyrirtæki, a lén tillaga tól gæti verið notað til að finna lénið þitt, þar sem þú ert ekki að fara að treysta á lífræna leitarumferð. Í þessu tilfelli myndir þú treysta mjög á SEO á síðu, and also the site should be more of a description of your local service for people who have found you by traditional local advertising methods.

Graham Bailey
http://www.domainnamesuggestion.biz

Grein Heimild: http://EzineArticles.com/?sérfræðingur=Graham_P_Bailey

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Hefur þú alltaf hugsun óður í að hafa einn af skráða lén þín metin, vegna þess að þú varst að íhuga að selja hana og vildi to know what a fair price would be? Maybe you’re just curious about how much your domain is worth? Did the high fees for detailed appraisal services turn you off of the idea, or are you still considering it?

Here’s a simple fact: Domain names, just like any other product or service, are worth whatever the market will bear.

What that means is that if a domain appraiser tells you that your domain name is worth $2500, but the most you can raise in an auction is $50, then your domain is really worth $50, not $2500. It’s basic economics. The market works on a supply-demand system. You’re supplying a certain domain name, and its value is entirely determined by how much demand there is for that name. If only one person in the world is interested in buying it from you, its value will be pretty low (unless of course you’re a squatter who jumped on a domain someone let expire, and you’re demanding an obscene price for it). On the other hand, if thousands of people desperately want the domain name that you’re selling, the price some people are willing to pay can skyrocket, making your domain name worth thousands.

How domains are appraised

Domain appraisal isn’t an exact science. A number of factors are considered, ranging from the length of the domain to the domain extension. Here are some of the considerations:

The domain extension – A .com domain is always valued higher than a .net, .org, or other extension for the same name.

The length of the domain name – Domains tend to be valued highest if you avoid going over 12 – 15 characters.

Dashes and Numbers – You’ll receive a higher appraisal if you avoid using numbers and dashes in your domain name.

Domain Prefixes – You’ll receive a lower appraisal if your domain name starts with any kind of prefix, whether it be an e, i, the, an, etc.

Name Recognition – If you’re able to register a domain that can be easily recognized, such as one common dictionary word, you’ll receive a higher appraisal.

Name Relevance – If your domain specifically tells what services or products could be offered by its web site, then you’ll receive a higher appraisal.

Marketability – Could the domain name be marketed and promoted easily? Does it lend itself to an easy logo and site campaign? Can it be pronounced easily in a radio campaign without being confusing, such as having multiple possible spellings? Does it look attractive in print? If the answer to each question is yes, then you’ll receive a higher appraisal.

Worth the cost?

If nothing else, you need to understand that domain name appraisals are extremely subjective, and you could receive very different appraisals from two different appraisal companies. In a general sense, unless you absolutely must, a domain name appraisal is likely not worth the expense. When selling a domain name, many buyers require that you provide them with one. Some even tell you what appraisal companies they will and won’t accept. If that’s the case, agree to get the appraisal, but kindly let the customer know that if they demand one, they’ll be responsible for the fee up-front, or you’ll add it to their bill when processing the sale. Other than that, if you want an honest opinion on one of your domain names, there are countless free forums on the Web where experienced professionals in buying and selling domains will give you their free input, based on what they’ve seen similar domains sell for recently. It might be a better use of your time to get various opinions that way, and decide for yourself what you feel your domain is worth. And if you considered getting a domain appraisal simply out of curiosity, remember this: your company’s domain name is as valuable as you feel it is. If you couldn’t run your company without it, it’s priceless.

Learn more domain name tips and advice at http://www.domainnamescenter.com or read web development articles at http://www.webdevshed.com

Grein Heimild: http://EzineArticles.com/?expert=Steve_Ashton

http://EzineArticles.com/?Domain-Name-Appraisals:-Are-They-Worth-the-Cost?&id=184608

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Þú gætir hafa séð á eBay og öðrum uppboðum hár PageRank (PR) lén til sölu. Þú gætir hafa jafnvel talið að kaupa einn of these domains. How do you ascertain the value of such a domain?

First of all, you must verify the PR of the domain name that you are thinking of purchasing. Then, even if the site has a high PR, it still may NOT be indexed by Google, and if a site is not indexed, that’s sort of like a word not being in the dictionary. Google may think it’s a great word based on the PR, but if they don’t index it, it won’t be found in Google’s “dictionary.”

It may seem inconceivable that Google will give PR to a site they don’t index, but I’ve seen it happen many times. Google explains it’s because the algorithms that index sites are constantly updating, but the algorithms that calculate PR update less frequently, and sometimes the two processes are not in synch.

Be that as it may, I’ve seen high PR domains for sale that are NOT indexed in Google. What you can do to find out whether the domain is indexed in Google is to type site:www.nameofthedomain.com into the search bar. If Google comes back with a page that says, “Your search – site:www.nameofthedomain.com – did not match any documents” — well, the site is not indexed in Google.

You can try the same thing in Yahoo and MSN and see if any pages are indexed in those search engines. If the domain is well-indexed in Yahoo and MSN, and getting a lot of traffic, it may not matter if the domain is not indexed by Google.

Hins vegar, another important factor in purchasing a domain is how many backlinks, or links from other sites, the domain has. You can type link:www.nameofthedomain.com into Google, and it will tell you which sites are linking to the domain. Once again, I’ve seen sites with high PR that only had one or even no backlinks!

If you are considering purchasing a domain with a high PR that is not well indexed or doesn’t have many backlinks, you’ve got to stop and think for a minute. Google has made it well known that it considers relevant backlinks, among many other criteria, in assessing PR. Now if the domain has no or few backlinks, how long do you think it will keep its PR?

So when considering the purchase of a high PR domain, be sure to perform your due diligence. Always check out every aspect of the domain — PR, flokkun, and backlinks — using several independent tools. None of the tools are 100% accurate at any given moment, and so it’s to your advantage to use them all and compare results.

Karen Kirby possesses decades of experience in the computer industry, a BA in Honors English, and an MS in Computer Science. She has been helping people with Internet marketing since 1995. For expert advice on Internet marketing, please visit http://www.solutionmarketingsystem.com.

Höfundarréttur 2006 – karen Kirby. All Rights Reserved Worldwide.

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http://EzineArticles.com/?Pitfalls-to-Watch-For-When-Purchasing-High-PR-Domains&id=212693

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TulipDomain’s April .com sale is now in progress. register .com lén fyrir aðeins $8.99. Drífðu, þessi verð munu ekki endast að eilífu!

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