Is it important to choose the right name? As you might have guessed, when it come to internet domain names, yes it is. There are several things we have to take into account before choosing that ideal name, bearing in mind before you begin that the chances are that the desired name won’t be available! There are a vast number of domain names on the internet, and the really short focused names have been in use for quite some time. There are some other factors affecting your choices, the most relevant is the kind of activity – do you rely on the internet for your main income, or do you generally have local clients for your income? Is it as simple as using one of the many free domain name suggestion tools, or is there more to it?

These questions are critical, as they change the level of importance attached to your choice of domain name. For an internet-dependent activity, the Holy Grail for all websites is to be found on Google for high-traffic keyword combinations. This is organic search traffic. If you are concentrating on local customers, then both the name of your domain, and your overall commercial strategy, will be different. If you are marketing ‘guitars’, lets say, its definite that you will not find a name to exactly match this very broad keyword, because this is our goal – to find a domain name that is precisely the same as a keyword that searchers are searching for. The broader the keyword phrase, then the more competitive it is. This greatly reduces the chance of purchasing a reasonably priced domain name for that keyword. So how to find that elusive name?

The response is by choosing a long-tailed keyword, which uses more than a couple of words, but returns a reasonable Google search volume. Our main keyword ‘guitar’ is much too general, and a query on Google will return several million pages, and so it’s far too competitive. Now lets focus on ‘left handed folk guitars’, for instance, then there wouldn’t be so much competition. Not only would the competition be less fierce, but the possibilities of purchasing a name to match precisely that long-tail keyword phrase are now quite favorable. This is important factor in Google’s search algorithm, but no-one knows what weighting the program assigns to this element.

It seems likely that any domain name needs to precisely match a desirable key word combination to have the best chance of success, particularly if your on-page SEO (Search Engine Optimization) also focuses on that keyword. With a local business, it’s not so difficult, as you only need to inform people within a certain physical distance to find you, and the tactics are different.

For local businesses, a доменне ім'я пропозицію tool could be used to find your domain name, as you are not going to depend on organic search traffic. In this case you would depend heavily on on-page SEO, and also the site should be more of a description of your local service for people who have found you by traditional local advertising methods.

Graham Bailey
HTTP://www.domainnamesuggestion.biz

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Have you ever thought about having one of your registered domain names appraised, because you were considering selling it and wanted to know what a fair price would be? Maybe you’re just curious about how much your domain is worth? Did the high fees for detailed appraisal services turn you off of the idea, or are you still considering it?

Here’s a simple fact: Domain names, just like any other product or service, are worth whatever the market will bear.

What that means is that if a domain appraiser tells you that your domain name is worth $2500, but the most you can raise in an auction is $50, then your domain is really worth $50, not $2500. It’s basic economics. The market works on a supply-demand system. You’re supplying a certain domain name, and its value is entirely determined by how much demand there is for that name. If only one person in the world is interested in buying it from you, its value will be pretty low (unless of course you’re a squatter who jumped on a domain someone let expire, and you’re demanding an obscene price for it). On the other hand, if thousands of people desperately want the domain name that you’re selling, the price some people are willing to pay can skyrocket, making your domain name worth thousands.

How domains are appraised

Domain appraisal isn’t an exact science. A number of factors are considered, ranging from the length of the domain to the domain extension. Here are some of the considerations:

The domain extension – A .com domain is always valued higher than a .net, .org, or other extension for the same name.

The length of the domain name – Domains tend to be valued highest if you avoid going over 12 – 15 characters.

Dashes and Numbers – You’ll receive a higher appraisal if you avoid using numbers and dashes in your domain name.

Domain Prefixes – You’ll receive a lower appraisal if your domain name starts with any kind of prefix, whether it be an e, i, the, an, etc.

Name Recognition – If you’re able to register a domain that can be easily recognized, such as one common dictionary word, you’ll receive a higher appraisal.

Name Relevance – If your domain specifically tells what services or products could be offered by its web site, then you’ll receive a higher appraisal.

Marketability – Could the domain name be marketed and promoted easily? Does it lend itself to an easy logo and site campaign? Can it be pronounced easily in a radio campaign without being confusing, such as having multiple possible spellings? Does it look attractive in print? If the answer to each question is yes, then you’ll receive a higher appraisal.

Worth the cost?

If nothing else, you need to understand that domain name appraisals are extremely subjective, and you could receive very different appraisals from two different appraisal companies. In a general sense, unless you absolutely must, a domain name appraisal is likely not worth the expense. When selling a domain name, many buyers require that you provide them with one. Some even tell you what appraisal companies they will and won’t accept. If that’s the case, agree to get the appraisal, but kindly let the customer know that if they demand one, they’ll be responsible for the fee up-front, or you’ll add it to their bill when processing the sale. Other than that, if you want an honest opinion on one of your domain names, there are countless free forums on the Web where experienced professionals in buying and selling domains will give you their free input, based on what they’ve seen similar domains sell for recently. It might be a better use of your time to get various opinions that way, and decide for yourself what you feel your domain is worth. And if you considered getting a domain appraisal simply out of curiosity, remember this: your company’s domain name is as valuable as you feel it is. If you couldn’t run your company without it, it’s priceless.

Learn more domain name tips and advice at HTTP://www.domainnamescenter.com or read web development articles at HTTP://www.webdevshed.com

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You may have seen on eBay and other auctions high pagerank (PR) domains for sale. You may have even considered purchasing one of these domains. How do you ascertain the value of such a domain?

First of all, you must verify the PR of the domain name that you are thinking of purchasing. Then, even if the site has a high PR, it still may NOT be indexed by Google, and if a site is not indexed, that’s sort of like a word not being in the dictionary. Google may think it’s a great word based on the PR, but if they don’t index it, it won’t be found in Google’s “dictionary.”

It may seem inconceivable that Google will give PR to a site they don’t index, but I’ve seen it happen many times. Google explains it’s because the algorithms that index sites are constantly updating, but the algorithms that calculate PR update less frequently, and sometimes the two processes are not in synch.

Be that as it may, I’ve seen high PR domains for sale that are NOT indexed in Google. What you can do to find out whether the domain is indexed in Google is to type site:www.nameofthedomain.com into the search bar. If Google comes back with a page that says, “Your search – site:www.nameofthedomain.com – did not match any documents” — well, the site is not indexed in Google.

You can try the same thing in Yahoo and MSN and see if any pages are indexed in those search engines. If the domain is well-indexed in Yahoo and MSN, and getting a lot of traffic, it may not matter if the domain is not indexed by Google.

However, another important factor in purchasing a domain is how many backlinks, or links from other sites, the domain has. You can type link:www.nameofthedomain.com into Google, and it will tell you which sites are linking to the domain. Once again, I’ve seen sites with high PR that only had one or even no backlinks!

If you are considering purchasing a domain with a high PR that is not well indexed or doesn’t have many backlinks, you’ve got to stop and think for a minute. Google has made it well known that it considers relevant backlinks, among many other criteria, in assessing PR. Now if the domain has no or few backlinks, how long do you think it will keep its PR?

So when considering the purchase of a high PR domain, be sure to perform your due diligence. Always check out every aspect of the domain — PR, індексація, and backlinks — using several independent tools. None of the tools are 100% accurate at any given moment, and so it’s to your advantage to use them all and compare results.

Karen Kirby possesses decades of experience in the computer industry, a BA in Honors English, and an MS in Computer Science. She has been helping people with Internet marketing since 1995. For expert advice on Internet marketing, please visit HTTP://www.solutionmarketingsystem.com.

авторське право 2006 – Karen Kirby. All Rights Reserved Worldwide.

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